Image Source In early March, NOBULL partnered with Life Alive, a Boston-based organic café known for its commitment to ingredient transparency. Weeks earlier, NOBULL announced the launch of its new nutrition line at the start of 2026, signaling a clear shift from apparel brand to full-scale performance and wellness player. The brand entered the category with three foundational products: a grass-fed whey protein, a plant-based protein, and an electrolyte blend. Instead of ove